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The Evil Apple Empire!

Filed Under (Apple) by admin on 04-03-2011

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Apple - The Evil Empire

Apple - The Evil Empire

More and more people are flocking to the wares that Apple is offering and it is not without reason, they totally rock.  Whether you love your iPod touch, an iPhone, a Macbook Pro or an iPad, I’m pretty sure you love it and can’t imagine life without it.  That’s great but that kind of fanfare doesn’t come without its drawbacks.  Whether or not you know it or admit it Apple is slowly but surely taking over the world.  That may sound like a sinister rant but its true.  You don’t have to look any further than the music industry to get a true understanding of how evil the Apple empire is becoming.

The music industry used to be their own evil empire.  Plundering artists of their work and royalties in the name of business and prosperity.  Tower Records, Sam Goody, Suncoast and too many mom and pop record stores to name actual made an honest living by providing the public a way to purchase music and the like.  No more.  People buy music from Apple now.  iTunes RULES!  Or does it?  Well it does.  Apple sells more than 25% of all music in the US.  That is enormous.  And while the average Joe says, who cares?  I’m going to tell you who, the artists.  Unless you are Lady Gaga or Eminem the chances you are making any really money is slim.  Even with Apple raising their prices from .99 to 1.29 to help subsidize the artists Apple just simply isn’t worried about them.

That’s the music industry.  But what about other industries?  Movies?  TV Shows?  Software development?  Can anyone conceive how much money Apple is pulling out of the Software development coffers?  Software such as games and utilities would cost anywhere from $40 to $70.  People used to run down to the store and pick them up and install them.  Now depending on your device you either use the App Store for iOS devices or the Mac App Store.  And the prices of applications have come way down.  Aside from more than half of the apps being free the ones that aren’t range anywhere from 1.99 to 9.99.  This represents massive shrinkage in profits and sales for the average developer.  There is a trade off for developers.  Never has it been easier to get your app distributed but are the costs too much.  In the past when you developed a software product it took a lot of people to get it to market.  Developers to code the application and artist to refine the gui, tech support staff to support the product, a sales staff to get the market out to the public in the stores and what not, a marketing staff to make ads that would be in trade magazines and to create a website.  Nowadays, there is no infrastructure needed.  A single developer writes and designs the application and sells it through the App store.  That same developer probably also develops his or her own website to support the product.  No wonder why so many people are out of jobs.  There aren’t any anymore!

When is this model going to explode?  Is everyone just going to become a develop and further flood the market with applications we already have but make them even cheaper?

And what’s next?  I already stay home and watch NetFlix instead of spending a 100 bucks at the movie theater.  What else will Apple take over?  Step back 10 years.  Apple had computers.  Now they OWN the portable music player market, they are the #1 music retailer (or wholesaler if you want to be honest), they have the #1 selling smart phone in the world, they have Apple TV which is slowly grabbing on, they have App stores for their computer platform, their iPod platform, their phone platform and their iPad platform.

To top it off they have over $60 billion in cash.

Apple TV 2 – Review

Filed Under (Apple, Hacking, Hardware, Product Review, Smart Device) by admin on 17-02-2011

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Apple TV 2 - Fits in the palm of your hand

Sleek, black, powerful, multimedia device

The AppleTV 2 is so small it fits in the palm of your hand but it packs quite a punch on the big screen.  I have 2 now.  I liked the one I bought for my office so much that I acquired another at a Christmas party this past holiday season.  And by acquire I mean stole.  You see, the party I went to is set up that every couple brings a $100 gift and everyone gets a number.  As your number comes up you can either pick a gift off the pile or steal one that has already been given.  And since that’s how I role, I now own two Apple TV 2.  Haha.

Anyways.  Here is the deal.. The Apple TV 2 will allow you to stream media from your iTunes account via wifi or ethernet cable on any computer to your TV.  Plain and simple.  But there is more.  The Apple TV 2 also have built in NetFlix, YouTube, MobileMe, or Flickr.  It’s actually quite impressive and I use it just about everyday.

If you subscribe to video blogs or are a NetFlix addict like myself then this is a product for you.  The quality is great and it is incredibly easy to setup and navigate.    You can also rent or download movies from your iTunes account and play them in HD on your big screen TV and be perfectly satisfied with your purchase.

The Remote is sleek, small and pretty easy to use.  I have slipped up a few times doing a text search but I have been getting the hang of it.  It’s the same remote that Apple shipped to control Front Row on the mac.   The Apple TV reminds me a lot of the old Front Row interface but much improved.

Apple TV 2 Remote

The Remote is very small but pretty easy to use...

The unboxing and setup take virtually no time at all.  Simply open it, Connect Power, Ethernet, and HDMI and you are ready to go.  If you do not have Ethernet then you can configure it to use your wireless connection if available in your house.  You must have a wired or wireless network in your home to use Apple TV2.

Back panel connections

Ports on the back of Apple TV 2

The left most port is the power connector, next to it moving right is the HDMI connector, beneath the HDMI connector is a Micro USB connector for restoring your Apple TV 2 in case you screw it up trying to jailbreak it, the next port is an optical audio connector and finally the right most port is an ethernet connector.

The same Micro USB port can be used to jailbreak the Apple TV 2 but you need a special Micro USB cable that can be found on eBay.  It looks exactly like this…

Apple TV 2 -> Micro USB Cable

Micro USB Cable

Articles on jailbreaking the AppleTV2 can be found all over the web.  It’s just not the purpose of this blog so please google jailbreaking the Apple TV 2 for more info on that process.  That said you can add more functionality to the Apple TV 2 such as installing the XBMC Media Center to allow you access to all different types of video formats and content.

When all is said and done I highly recommend the Apple TV 2 to my friends, family and colleagues.  It is a great piece of engineering and for $100 how can you go wrong?